Tuesday, April 19, 2011

SWEDISH HASBEENS FOR H&M



image source: www.hm.com/sa/__prfashion.nhtml?pressreleaseid=1164

image source: www.hm.com/sa/__prfashion.nhtml?pressreleaseid=1164

This spring clogs are back, and are being sported by the likes of Alexa Chung and Best Coast front woman Bethany Cosentino. H&M has decided to join the trend, and is releasing a collaboration line with clog company Swedish Hasbeens. Swedish Hasbeens started making 70’s inspired clogs in 2006, and have since become one of the fastest growing brands out of Sweden. The usage of environmentally materials is a priority for the company that holds true for the line of six shoe styles developed for H&M. The highly anticipated collection hits stores this Wednesday.

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